Chapter 2 Talk about the Theory

First, let me say , I have no idea who's Peyton Manning!!
And somehow, this means that according to the country the commercial is made for, the audience won't be the same. In other words, The impact of a celebrity won't be the same from one country to another. In France, George Clooney did the Nespresso's commercial. And believe it or not but, he really did become the ambassador of coffee back in France. And actually I read in an interview, that he did the same kind of commercial for Italy for a brand of liquor. So now, in Italy his image is linked to this brand. What I mean is that, we can tell about the impact of a celebrity on a brand. And I think it tells a lot about interpretive communication.

Think the problem in the reverse order. Remember the Chanel 5th parfum commercial with Nicole Kidman. Baz Lhurman, director of videoclip was explaining that the the symbol of the parfum is so well known around the world, that they didn't even have to show the parfum at any moment in the commercial. The number 5 was enough.

Therefore, I think it's pretty ironic to see how every country is similar in a way. From the Usa to Europe, interpretive communication reacts the same way on people...